Video: The Future of Marketing

A video marketing perspective from a 21 year old college student:

Videos are a tool to connect and share with people outside your field of work and have the ability to be professional and at the same time entertaining.

The advantages of video marketing are vast and almost untouched at this point. The amount of information received and retained from a video vs. traditional print materials is impressive to say the least. According to Allegra Marketing, after 72 hours, a person retains about 10% of the text they’ve read, 65% of an image they’ve seen, and a whopping 95% of a video they’ve watched (Allegra Marketing – Hot Trends in Marketing Seminar June 2014).

What I learned by contracting with a service firm (CWG Architects)  was that they are not focused on pushing products but rather ideas. Having the ability to have their message “stick” with people is a huge advantage and influences the quest of top of the mind awareness in the town of Helena, MT to end successfully.

These videos are reusable. They may be shown on your website, social media posts, at tradeshows or lectures, really the possibilities are endless. A well done video catches attention on all of these platforms and may even intrigue people outside your normal audience.

They have the ability to be viral in the blink of an eye. Viral phenomenon’s have created a curiosity in our culture, when is the next viral video going to immerge from the web? This curiosity leads to an open minded approach when viewing videos on the web because we are always searching for that one new video to share with our friends.

In my own opinion, the largest advantage is the ability to show your audience that your business has character. Presenting your perspective clients with a video filled with information and insight as well as adding in your own personality can change people’s viewpoint of your services. It’s less uniform and more personal. For some, this is inviting and engaging and might spark an interest they didn’t know they had. Being genuine is the key when portraying your personality in these videos. I believe people can sense when this sincerity is missing and you don’t want to pretend to be something you’re not. For myself, I work with people who are great, hardworking, genuine, caring people so there is nothing here to fake. The personality seeping out our office is the reason our work place is so successful and the reason why we interact with clients the way we do.

The downfalls are the expenses attached to the product. A mere $1500 a minute are some local fees I came across once looking into getting a promotional video created about a recent project our firm has completed. Investing in equipment such as a nice camera, video editing software (Adobe Premiere), and learning opportunities (Lynda.com) as opposed to paying for production expenses would be more profitable in the long run.

In short, investing is some sort of video marketing in today’s time may pay off greatly in the future whether it is a short promotional video about a recent project or product or a company Christmas card greeting.

I’d love to hear your thoughts on the topic, so feel free to comment below or tag me in related articles. Thanks for reading!

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